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Broadcasters Strengthen Local Communities
Local broadcasters have faithfully served communities across the state for decades, and never more clearly than during the pandemic. They ran critical information about public safety, advocated for their economy by supporting small businesses, organized and contributed to events serving the public and more.
MBA's Broadcasters Week of Kindness took place the week of August 7th. Community highlights that were shared included stations raising over $332,000 for community organizations, serving, packing and collecting 204,200 meals for local food shelves, donating hundreds of volunteer hours to picking up trash, organizing community events and supporting animal shelters, donating movie passes to those being kind in the community, stuffing busses with thousands of school supplies for local students and teachers and bringing awareness to organizations that support veterans, cancer patients and underserved communities. Congratulations to all broadcasters on the amazing work you do to serve and give back to your community!
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Add your community impact story!
BOB FM raises over $28,000 with the Minnesota Country Salutes CD for Minnesota Military Family Foundation and Minnesota Wheels of Honor.
Dan Seeman of KSTP-FM accepts the NAB Crystal Radio Award which honors stations for excellence in year-round community service.
IHeartMedia Rochester and its stations collected over 27,195 toys and distributed them to 7,602 children during their Toys for Tots collection.
K102 raises $1,137,185 for St. Jude Children's Hospital during their annual Radiothon.
KFAN collects 16 pallets of toys during their Radiothon for Toys for Tots.
Lakeland Broadcasting stations in Wilmar raise over $79,000 for the Kandiyohi County Food Shelf during the Radio For Relief Radiothon.
Leighton Broadcasting presents Boys and Girls Club with their Gratitude on Repeat Campaign.
Midwest Communications stations in Hibbing help to raise over $1,000,000 for ALS Research.
Q-Media Group stations in Red Wing raise $2,000 during Project Food Shelf
Radio Mankato receives Community Partner of the Year Award from YMCA.
Salem Media Group's Here to Help Campaign for Salvation Army of the North has raised over $70,000 and fed over 1,200 people in the community.
The KTTC-TV Eagles Cancer Center Telethon raises over $1,000,000.
WCCO Radio raises over $443,000 for Second Harvest Heartland during the Let's Kick Hunger Radiothon.
WCCO-TV collects 2 million pounds food during their food drive for Salvation Army.
WDGY's Power of 100 campaign celebrates and brings awareness to non-profits in the community through various community initiatives.
WCCO Radio's and ShelettaMakesMeLaugh.com's Sheletta Brundidge held their third annual autism book giveaway and celebration for kids on the autism spectrum. Families who have kids with autism received a free copy of Sheletta's autism children's book, food and were invited to a magic show.
Paul Bunyan Broadcasting's stations in Bemidji received the Axe Award for their work community work with the Bemidji-Area United Way.
BOB FM's The Longest Day Radiothon raised over $18,000 for the Alzheimer's Association MN/ND Chapter.
The Hubbard Radio stations in Brainerd/Baxter are stuffing a bus with school supplies for local students and area teachers.
The Townsquare Media Duluth stations helped to raise $23,000 for Never Surrender which is an organization that supports those living with ALS.
Cumulus Media Group stations in the Twin Cities packed 453 pounds of food which is 1,260 meals for Second Harvest Heartland.
iHeartMedia stations in the Twin Cities volunteered to help pick up trash along Minnehaha Creek. 30 bags of trash were collected.
La Raza Radio organized a meeting which brought community leaders together to discuss collaboration and ways to work together.
KTTC-TV and KXLT-TV partnered with the United Way on various volunteer activities during Broadcasters Week of Kindness including painting, packing backpacks for local students and helping out a local food shelf.
KWLM-AM in Willmar served over 2,000 ears of corn during their annual corn feed at the Kandiyohi County Fair.
Midwest Communications in Hibbing, Virginia and Grand Rapids volunteered and served over 1,900 meals during National Night Out community celebrations.
Q-Media's KWNG-FM and KCUE-AM in Red Wing hosted their annual Project Food Shelf Collection collecting 2,448 pounds of food and $424.09 in cash donations for the Red Wing Area Food Shelf!
WCCO-AM's Annual Radiothon for Union Gospel Mission Twin Cities raised over $367,523 which is a new record! Since 2003, $4.3 Million has been raised for Union Gospel Mission Twin Cities through this annual Radiothon.
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