Red Cross PSA's

The Red Cross is experiencing a severe shortage of blood supply and has contacted the MBA in the hopes that members will air PSA’s to address the shortage. If you are able, please share the following PSA’s in your communities:


15- and 30-second broadcast PSAs (Live-read scripts and radio PSAs coming soon)
Graphics to accompany digital stories and social posts by your outlet and talent, including an infographic outlining additional precautions being taken at drives
Digital ads (Please hyperlink ads to Red Cross blood drive search)