Explore Minnesota Tourism

MORE DETAILS AND SPOTS FOR RADIO WILL BE SHARED WITH STATIONS BY FRIDAY, APRIL 9th.

TV Campaign Dates: 4/5/2021-4/25/2021, 5/31/2021-6/20/2021, 7/5/2021-7/25/2021

Radio Campaign Dates: 4/19/2021 - 5/30/2021

Campaign Purpose:This flight is for Explore Minnesota Tourism's radio advertising utilizing inventory from the
2021 agreement with the Minnesota Broadcasters Association (MBA) for Non-Commercial
Sustaining Announcements (NCSA).

IMPORTANT: All Explore Minnesota spots are accessed electronically online in MP3 format.

Traffic Instructions:

:30 Radio ExploreMN - Pep Talk
Rotation 75%




:30 Radio ExploreMN - We've Got the Water
Rotation 25%



If you have any questions regarding this program, please contact one of the individuals from the organizations listed below:

Contact person for general questions and alternative delivery options for creative.
Explore Minnesota Tourism
John Schultz
651-757-1846
john.schultz@state.mn.us

Details of the current schedule or questions about the remaining commitment of airtime to Explore Minnesota Tourism.
Dubbs and O'Meara Inc.
Mame O'Meara
612-356-7434
momeara@dubbsandomeara.com

The workings of the NCSA program and your station's contract with the MBA
Minnesota Broadcasters Association
612-926-8123
Tim.Hyde@minnesotabroadcasters.com