September 30, 2024 - October 2, 2024
10 E Center St
Hilton Rochester Mayo Clinic
Monday, September 30
*All times and speakers subject to change*
MBA Annual Conference Welcome Reception
5:00 p.m. - 8:00 p.m.
Sponsored By:
*All times and speakers subject to change*
Visit Vendors
7:30 a.m. - 8:45 a.m.
MBA Business Meeting, Annual Conference Sessions, and Speakers
9:00 a.m. - 4:00 p.m.
9:00 a.m. - 10:00 a.m. Minnesota Broadcasters Association Annual Meeting with remarks from MBA President, Wendy Paulson, MBA Board Chair, Jim Birkemeyer, MBA Vice Chair, Shelly Wilkes and the Minnesota Army National Guard.
10:00 a.m. - 10:15 a.m. Break to visit vendors
10:15 a.m. - 11:15 a.m. "A New Era for Local Media" with Jim Brown of Borrell & Associates
Since the birth of digital advertising 30 years ago, media usage has grown astronomically. Yet traditional local media have struggled to participate. Does your company have what it takes to grow your audience and meet advertisers' new demands of targeting and measurability? In this session, media analyst Jim Brown from Borrell Associates targets a clear opportunity for local media companies as Generative A.I. drives further proliferation of video and audio content, sneding local businesses scurrying for a partner who can help them break through the noise.
11:15 a.m. - 12:00 a.m. Deepfakes in advertising, political advertising, transparency concerns and more will be covered by MBA Legal Hotline Attorney, Mark Anfinson.
12:00 p.m. - 1:00 p.m. Lunch, Visit Vendors and Networking
1:00 p.m. - 2:15 p.m. "Fun is Good" Keynote Presentation from Mike Veeck
Mike Veeck's story is a rollercoaster of inspiration and entertainment, from his pioneering days with the St. Paul Saints to his current ventures like investing in an Irish soccer club and owning a ballclub in Joliet, Illinois. Join us for a look into his journey, sprinkled with vintage takes that will keep you hooked. Plus, get an inside peek into the Netflix documentary, "The Saint of Second Chances." Don't miss out on this chance to be uplifted and rediscover your fun and creativity with Mike's captivating stories.
2:15 p.m. - 3:00 p.m. Insight on happenings in Washington DC including a look at issues taking place at the FCC with MBA Legal Hotline Attorney, David Oxenford of Wilkinson|Barker|Knauer and Rick Kaplan, Chief Legal Officer and Executive Vice President, Legal and Regulatory Affairs at National Association of Broadcasters.
3:00 p.m. - 3:15 p.m. Break to visit vendors
3:15 p.m. - 4:00 p.m. Minnesota legislative updates and a look ahead at what's in store in St. Paul in 2025 with Tom Hanson, Partner at Winthrop & Weinstine.
6:00 p.m. - 7:00 p.m.
Happy Hour Reception - 2024 Minnesota Broadcasters Hall of Fame Induction
Sponsored by:
Dinner - 2024 Minnesota Broadcasters Hall of Fame Dinner and Induction Ceremony
7:00 p.m. - 9:00 p.m.
Sponsored by:
Hilton Rochester Mayo Clinic Area
10 East Center Street, Rochester, MN 55904
(Location of MBA Annual Conference and Minnesota Broadcasters Hall of Fame Induction)
$269.00/night plus all applicable taxes and fees
Book a room by calling 507-258-5757. Mention the RMS Minnesota Broadcasters Association Conference.
CLICK HERE to book online.
Room Block Night Dates: 9/30/2024 and 10/1/2024
Room Block Deadline is Monday, September 9, 2024.
Hilton Garden Inn Rochester Mayo Clinic Area
225 South Broadway, Rochester, MN 55904
(2 blocks south of Hilton Rochester Mayo Clinic Area)
$189.00/per night plus all applicable taxes and fees
Book a room by calling 507-285-1234. Mention the RMS Minnesota Broadcasters Association Conference.
CLICK HERE to book online.
Room Block Night Dates: 9/30/2024 and 10/1/2024
Room Block Deadline is Monday, September 9, 2024.
(Rates Subject to Change)
$26 - Hilton Rochester Mayo Clinic Area Valet Parking
$18 - Hilton Garden Inn Mayo Clinic Area Valet Parking