KSTP-FM is seeking a Marketing/Promotions Director.
Hubbard Radio-Twin Cities is a full-service media company with legendary radio stations and cutting-edge digital solutions. We serve the Greater Minneapolis-Saint Paul community and offer a menu of marketing services including radio, full-service digital, influencer marketing, creative services, custom content, podcasts and events. At Hubbard, we're looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities. We succeed by always doing the right thing with focus, urgency, and passion.
Qualifications
- Marketing and/or communication degree preferred.
- Minimum of 3-5 years working in marketing, promotions, sales and/or event coordination field, preferably in radio and/or television.
- Social media and digital media engagement skills required-must use and understand social media strategies.
- Superior verbal and written communication skills.
- Solid writing, proofreading and editing skills and understanding of how to create content online.
- Must be a good listener, enthusiastic, detail oriented, proactive, personable, outgoing, creative, highly organized and a self-starter.
- Excellent computer skills.
- Basic HTML, CSS and CMS skills preferred.
- Ability to work autonomously as well as a contributing team member.
- Ability to prioritize multiple tasks and delegate duties as needed.
- Must have reliable transportation, valid driver’s license and clean driver record
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Compensation and Benefits
EEO Statement
We are an equal opportunity employer, including disability/vets.
Diversity Statement
Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.
Job Overview
The position will conceptualize, develop, and execute results-oriented marketing plans, advertising strategies, and creative platforms for promotions designed to increase audience ratings and enhance the image and reputation of the station.
Job Responsibilities
- Works in concert with Program Director, Digital Department, Sales Managers, Account Executives and related support staffs to coordinate on-air, web, and/or on-site opportunities that provide a benefit for the radio station, listeners and clients/sponsors.
- Develops and executes community outreach, marketing campaigns and events related to extending and growing brand strategies. Personally meets community groups, seeking out partnerships. Coordinates donation requests.
- Builds and enhances on-line awareness while leveraging station events on all platforms, new business ventures and social media relationships.
- Writes and creates engaging content for web and social media, basic HTML web publishing, media releases, online releases and other communication duties.
- Works with Sales Departments to establish outside relationships for cross-promotional partnerships. Coordinates the creation of sales and promotional ideas. Coordinates recaps for all sales and promotional appearances. Works on the development and execution of community growth strategies with others.
- Develops strong relationships to position station as a pop culture leader in the community both on-air and on digital/social media platforms.
- Working within approved budgets and guidelines, determines promotional merchandise needs, including creative. Responsible for obtaining competitive quotes and completing purchase requisitions in timely manner.
- Recruits, interviews, hires and directly supervises full-time Promotions Manager and part-time Promotions Event Staff. Responsible for managing performance and expectations. Works with station management on disciplinary issues.
- Point of contact for listener email comments. Responds appropriately and in a timely fashion. Escalates issues when necessary.
- Oversees station contests, including rule generation and fulfillment of all prizes won from station; to include securing prizes and obtaining required waiver release information according to company policy.
- Works cooperatively with others to ensure that station marketing, promotions and appearances are executed flawlessly and within set parameters.
- Report to work on time and work established schedule/hours. Ability to work other hours or alternate schedules as needed, as assigned with little or no notice. Such alternate/additional work can include weekdays, evenings and weekends.
- Attends and participates in meetings as required.
- Other duties as needed.
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For more detaisl and to apply, click here.
