Digital Marketing Specialist

KAAL-TV in Rochester, MN is seeking a Digital Marketing Specialist.

As an ABC6 News (KAAL-TV) employee, you're surrounded by opportunity while experiencing forward-thinking philosophy. You'll work among passionate, engaged professionals who work together to create the most entertaining content in Television and Digital platforms for our audience. Whether you're searching for a career On-Air, Behind-The-Scenes, or Marketing & Promotion, there's opportunity to learn, grow, and thrive within ABC6 News and Hubbard Broadcasting.


  • Knowledge of digital products and digital marketing with a keen understanding of and experience with building holistic digital strategies that create measurable business results for clients.
  • Understanding of Marketing and Strategy for a customized solutions-based sales approach.
  • Ability to coach the sales team individually and lead group training.
  • Skilled communicator to present internally to sales team and to clients one on one or in a group setting.
  • Good interpersonal skills for digital staff and associate departments.
  • Project management experience a plus.
  • Must have a valid driver's license and safe driving history as determined by the Company. Driving record will be checked.
  • Physical Requirements: Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.


For information regarding our benefits, please copy the link below and paste in your browser:"

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

Job Overview

The Digital Marketing Specialist, a member of KAAL-TV's sales team, provides in-house expertise for digital marketing solutions for clients and contributes to the revenue generation and attainment of goals. The Digital Marketing Specialist participates in and executes the station's digital sales strategy, training, and AE coaching and has a high level of client interaction.

Job Responsibilities

Digital Marketing Sales and Knowledge Requirements:

  • Engaged and active with sales activity including identifying target accounts, business categories, new business development, sales calls, client presentations, and translating campaign performance into client success stories.
  • Works with all Account Executives on 1:1 product coaching, sales targets, client interactions and campaign strategies; aid in AEs reaching their digital revenue goals
  • Maintains assigned accounts and prospects for new business for pop-ups, sponsorships, general campaigns; responsible for meeting revenue goals and procuring new business
  • Explains complicated digital products and solutions to clients and the benefits of the proposals for the client’s business.
  • Understands the needs and goals of a client, determines the best digital marketing solutions, and builds proposals to answer those needs.
  • In coordination with the Sales Manager, interacts with sales staff daily, setting team roles, goals, and managing workflow processes. Hosts regular meetings on active campaigns, and maintains oversight of all active campaigns (pacing, results, targeting, etc.).
  • Consults with HBI AdOps and other HBI digital sales staff
  • Provides in-house expertise for digital marketing solutions for clients, including programmatic display, video, social media, OTT/CTV, paid search (SEM), and search engine optimization (SEO) and other digital products
  • Acts as sales resource for AEs on digital business; reviews key sales proposals in advance to ensure client goals are achieved in a manner consistent with station guidelines; serves as a resource for UI.Marketing assistance and expertise in system functions
  • Coordinates digital traffic and reporting within and UI.Marketing


Sales Assistant:

  • Assist in building packages and other sales materials with oversight and training
  • Assigned business maintenance; order entry, traffic instructions, posting (if applicable)


General Marketing and Creative

  • Research and produce innovative ideas for community outreach in the form of sponsorships, packages, giveaways, etc.
  • Participate in Special Projects meetings; share and build ideas for station initiatives; SecondStreet engagement (building and monitoring campaigns)
  • Assist the with and create digital ads; work with Sales Commercial Producer on related creatives

For more details and to apply, click here.