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Senior Director of Content Development & Platform Distribution

POSITION SUMMARY:

PBS North seeks an innovative, dynamic, and visionary leader for the role of Senior Director of Content Development & Platform Distribution. This pivotal position will steer the creative and strategic direction of PBS North’s content across all platforms—television, radio, digital, and emerging media—ensuring a cohesive, impactful, and engaging audience experience. The ideal

candidate will possess a robust understanding of omniplatform content strategies, an aptitude for cross-functional leadership, and a passion for community-focused storytelling. This role reports to the Chief Executive Officer and will oversee the Production Manager, Radio Station Manager, and Education Manager.

RESPONSIBILITIES AND DUTIES:

  • Strategic Leadership and Vision:

    • Develop and implement a progressive-thinking content strategy that leverages PBS North's multi-platform capabilities, including television, radio, digital, and social media.
    • Align content initiatives with organizational goals, fostering growth in audience engagement and reach.
    • Serve as a key member of the executive management team, contributing to the strategic direction of PBS North.
  • Content Creation and Program Development:
    • Oversee the production and delivery of high-quality, diverse, and inclusive content that resonates with local, regional, and national audiences.
    • Ensure content maintains the highest standards of journalistic integrity and editorial excellence.
    • Lead the development of innovative programming and educational initiatives that address community interests and issues.
  • Cross-Functional Team Management:
    • Supervise and mentor direct reports, including the Production Manager, Radio Station Manager, and Education Manager, fostering a collaborative and high- performing team culture.
    • Coordinate and manage cross-functional teams to ensure seamless program delivery and content creation across all platforms.

  • Audience Development and Engagement
    • Utilize audience data and analytics to inform content strategy and programming decisions.
    • Implement effective audience engagement strategies to increase viewership, listenership, and digital interaction.

  • Budget and Project Management
    • Prepare and manage budgets for content development projects, ensuring fiscal responsibility and alignment with organizational priorities.
    • Oversee contracts and project timelines, ensuring timely and successful execution of initiatives.

  • Community and Stakeholder Relations:
    • Act as an ambassador for PBS North, cultivating relationships with community leaders, stakeholders, and partners.
    • Represent PBS North at local and national events, promoting its mission and values.

  • Continuous Improvement and Professional Development:
    • Stay informed about industry trends and emerging technologies, integrating new insights into content strategies.
    • Encourage ongoing professional development within the team to maintain a competitive edge in the media landscape.

POSITION REQUIREMENTS:

  • Exceptional communication and presentation skills, with the ability to articulate a compelling vision.
  • Demonstrated experience in leading large-scale, multi-platform content initiatives.
  • Strong analytical skills, with a track record of leveraging audience data to drive strategic decisions.
  • Proven ability to foster a collaborative team environment and motivate staff.
  • Experience in budget management and fiscal oversight.
  • Familiarity with fundraising and development activities.
  • Ability to work independently, manage multiple priorities, and meet tight deadlines.
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and familiarity with media production tools.
  • Willingness to work a flexible schedule, including evenings and weekends as needed.

  • Ability to travel occasionally and maintain availability beyond regular work hours.

EDUCATION AND EXPERIENCE:

  • Master’s degree in multimedia, communications, journalism, or a related field preferred.
  • At least five years of progressive leadership experience in a media setting, with a focus on content development and distribution.

WORKING CONDITIONS:

  • Primarily office-based with periods of sitting.
  • Availability beyond regular work hours, including phone, email, and in-person engagements.
  • Capability to drive and travel as required.

JOIN OUR TEAM:

If you are a visionary leader with a passion for storytelling and community engagement, and you thrive in a dynamic, multi-platform media environment, we invite you to apply for the Senior Director of Content Development & Platform Distribution at PBS North. Together, we can create impactful content that informs, inspires, and connects our diverse audiences.

Duluth Superior Area Educational Television Corporation is an equal employment opportunity employer. DSAETC does not discriminate against employees or applications on the basis of race, color, religion, gender, age, national origin, citizenship status, disability, medical condition,

genetic predisposition or carrier status, military or veteran status, sexual orientation, gender identity or expression, marital status or any other characteristic protected by applicable local, state or federal law.

 

For more details and to apply, click here.