KAAL-TV in Rochester is seeking a Markewting, Community & Creative Services Director.
Business Unit
KAAL-TV
Employee Classification
Full Time Regular
About Us
As an ABC6 News (KAAL-TV) employee, you are surrounded by opportunity while experiencing a forward-thinking philosophy. You will work among passionate, engaged professionals who work together to create content on Television and Digital platforms for our audience. Whether you are searching for a career On-Air, Behind-the-Scenes, or Marketing & Promotion, there is an opportunity to learn, grow, and thrive within ABC6 News and Hubbard Broadcasting.
Job Overview
KAAL ABC 6 News is seeking a highly organized, creative, and community-focused professional to serve as our Marketing, Community & Creative Services Director. This leadership position is responsible for leading the station's marketing, community outreach, event planning, brand management, and creative services efforts.
The ideal candidate is both a relationship-builder and a creative storyteller who can strengthen KAAL's connection with the communities we serve while developing impactful promotional campaigns across television, digital, social, and community platforms. This individual will serve as the station's primary coordinator for community engagement, marketing initiatives, station promotions, and creative services projects.
Job Responsibilities
Community Outreach & Engagement
- Lead the planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
- Serve as the primary liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
- Develop and maintain strategic partnerships that enhance KAAL's visibility and community impact.
- Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
- Coordinate signature station initiatives including food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
- Represent KAAL at community events and ensure a professional and positive station presence.
- Collaborate with News leadership to identify and promote community-focused stories and initiatives.
Creative Services & Brand Management
- Manage the station's Creative Services function, ensuring consistent execution of KAAL's brand across all platforms.
- Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
- Maintain brand standards and ensure consistent messaging throughout all station communications.
- Manage creative project workflows, production calendars, deadlines, and promotional priorities.
- Coordinate photography, video production, talent appearances, and promotional shoots.
- Partner with News, Sales, and Digital teams to create compelling marketing campaigns that drive audience engagement and revenue opportunities.
- Oversee the creation of station collateral materials including banners, flyers, signage, presentations, advertisements, and branded materials.
- Track and evaluate promotional campaign performance and audience engagement metrics.
- Manage the department and handle budgeting and planning.
Marketing & Audience Growth
- Develop and execute marketing strategies that strengthen KAAL's market presence and audience growth.
- Coordinate station marketing campaigns across broadcast, digital, social, streaming, and community channels.
- Manage station contests, viewer engagement initiatives, and promotional partnerships.
- Develop content and messaging for newsletters, websites, social media platforms, and public communications.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
- Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
- Strong writing, communication, and project management skills.
- Must be able to shoot video and edit projects.
- Demonstrated ability to manage multiple projects and deadlines simultaneously.
- Experience building relationships with community organizations and stakeholders.
- Proficiency with social media platforms and Microsoft Office applications.
- Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.
- Valid driver's license and reliable transportation. Must have a safe driving history as determined by the Company. Driving record will be checked.
Preferred
- Experience in television broadcasting, media, advertising, or marketing.
- Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, Illustrator, and After Effects.
- Experience coordinating community events, sponsorships, and marketing campaigns.
- Passion for local news, storytelling, audience engagement, and community service.
Additional Information
This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.
Compensation and Benefits
When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.
The annual base salary range for this position is $65,000 to $70,000.
For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/
EEO Statement
We are an equal opportunity employer, including disability/vets.
Diversity Statement
Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.
For more details and to apply, click here.
