Full-Time Promotions and Marketing Director
WJXA/WJK/WNFN Radio - Nashville
Calling all Promotion Directors! A rare opportunity has arisen to join a leading family-owned
group of stations in Nashville. Midwest Communications Nashville is seeking a dynamic and
strategic Promotions and Social Media Director to create and execute comprehensive
promotional activities both on and off the air. This role will be integral in enhancing the station’s
branding, generating revenue opportunities, and maintaining a positive work environment. The
ideal candidate will demonstrate integrity, motivation, and a commitment to the company’s
mission and values.
Primary Responsibilities:
- Promotional Activations: Design and implement promotional campaigns and events. Ensure all activities align with the station’s mission and values.
- Company Representation: Act with the highest level of integrity, honesty, and ethics, always keeping the best interests of the company, employees, and communities in mind including attending outside station and client events when necessary.
- Communication & Team Management: Act as a resource and communicate effectively with all company personnel. Provide clear, consistent, and frequent feedback to direct subordinates and motivate them to excel.
- Continuous Improvement: Foster a culture of continuous improvement by actively seeking feedback and identifying areas for enhancement.
- Branding Sponsorships: Seek and develop opportunities to strengthen the station’s key
branding images. Collaborate with sales management to create revenue-generating
sponsorships and events.
- Contests: Scheduling: Manage and schedule on-air and online contests using Promosuite. Aircheck daily and specialty contests as requested by clients.
- Meetings and Coordination: Attend weekly promotions meetings, weekly IFMs with the General Manager, and Promotions Team meetings. Prepare and send press releases to media outlets for major station events.
- Event Management: Aid in the planning and execution of station events. Draft promotional proposals and initiate package ideas. Coordinate winner delivery for specialty programs.
- Feedback and Communication: Communicate feedback from events, listeners, clients, and engineers to the General Manager promptly.
- Training and Mentoring: Help train, mentor, and schedule part-time Promotions Assistants. Assist in training and mentoring Street Team members.
- Remote and Van Stops: Oversee remotes and van stops, including booking, scheduling, and creating remote sheets for client events.
- Promotional Recaps: Create and deliver promotional recaps for the sales department,
including photos, scripts, affidavits, website printouts, and recordings as requested.
- Operational Duties: Coordinate staff clothing and premium item orders. Assist with event planning, client brainstorming, and ensure compliance with all federal, state, and local laws.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in a marketing or promotions role, preferably in the broadcasting industry.
- Strong understanding of promotional and marketing strategies.
- Excellent communication, organizational, and leadership skills.
- Proficiency in using promotional tools like Promosuite.
- Ability to work effectively in a fast-paced, dynamic environment.
Additional Information:
- Reports To: Market Manager
- Direct Reports: Part-time Promotions Assistants/Coordinators, Street Team Members
- Location: Nashville, TN
Midwest Communications Nashville is an equal opportunity employer. We celebrate diversity
and are committed to creating an inclusive environment for all employees.
If you are passionate about promotions and thrive in a collaborative environment, we encourage you to apply and be part of our innovative team at Midwest Communications Nashville. Send your information today to Emily Ward, Local Sales Manager at emily.ward@mwcradio.com; or mail to her attention at Midwest Communications, Inc., 504 Rosedale Avenue, Nashville, TN 37211.
