Are you fascinated by the ever-changing landscape of advertising? Do you have a passion for helping local business reach their target customers right where they are? Do you love finding new strategic ways to increase brand awareness?
Then this is the job for you!
Midwest Communications Inc. is seeking a Digital Sales Strategist for our Fargo market who will
work directly with the market management team, sales team, and local businesses to formulate
advertising strategies that align with client brand awareness, customer acquisition and
retention, market share growth, and employee recruitment goals.
Duties:
1. Act as a liaison between Marketing Consultants and the Digital Strategy & Marketing Managers to ensure that digital campaigns are entered correctly into workflow software, campaign goals are understood, and the correct tactics are implemented.
2. Evaluate digital marketing campaigns, results, and communicate to the Digital Strategy and Marketing Manager and Marketing Consultant acting as the first level of security ensuring that campaigns are running correctly.
3. Aid in creating sales presentations and training collateral for the market’s Digital Strategy and Marketing Manager
4. Build, manage, and execute digital advertising campaigns
5. Work in conjunction with Digital Sales Coordinators (if applicable) and Digital Strategy and Marketing Managers to ensure that campaigns are executed and measured properly.
6. Approve orders and manage the procedure, implementation, tracking and measurement of digital advertising products
7. Deliver regular reports of campaign results, including, web analysis and evaluation of KPI’s
8. Ability to work within a budget, report campaign pacing, and audit campaigns to ensure they are fulfilled properly
9. Create and distribute effective and successful advertising campaign case studies.
Qualifications:
1. Strong verbal and written communication skills. Must have the ability to write reports and business correspondence. Effective communication skills with diverse range of individuals.
2. Exhibit effective interpersonal skills, maturity, and good judgment; demonstrate a positive action focused.
3. Must have the ability to effectively present information and accurately respond to questions.
4. Ability to execute tasks with strong attention to detail and accuracy
5. Strong computer, organizational and analytical skills; proficient with Microsoft Excel
6. Able to understand and meet deadlines
7. Must have working knowledge of computer hardware, software, and the internet.
8. Knowledge of digital advertising, metrics, and analytics
9. Understand fully the latest digital marketing software and products
10. Able to define and solve problems, establish facts, and draw valid conclusions.
Midwest Communications is a multimedia advertising agency working with clients to develop and implement results-driven campaigns designed to help clients meet business goals.
We offer a competitive salary, training specific to the position, and a full benefits package. A valid driver’s license and good driving record are required for this position.
If you are ready to join a Digital Broadcasting and Marketing company with locally programmed radio stations and websites, contact Regional Digital Sales Manager, Jason Muzyka, at jason.muzyka@mwcadvertising.com; or mail to Jason’s attention at Midwest Communications, Inc., 1162 Mt. Auburn Road, Evansville, IN 47720. .
Midwest Communications, Inc. is proud to be an equal opportunity employer by choice.
