Digital Media Director

Hubbard Radio in Brainerd is seeking a Digital Media Director.

Hubbard Radio is a full-service media company with 16 radio stations and cutting-edge digital solutions in four of northern Minnesota's most beautiful and active resort communities: Alexandria, Bemidji, Brainerd and Wadena. At Hubbard, we're looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities. We succeed by always doing the right thing with focus, urgency, and passion.

Job Responsibilities

  • Establish department protocols, procedures and avenues of communication to help create an environment of consistent, quality workflow.
  • Work with programming and sales department leaders as well as Market Managers to accomplish successful digital initiatives that reflect and enhance the overall unique brand and personality of each station.
  • Leads directs, and participate in efforts to constantly improve quality of station web sites, mobile sites, mobile apps and other digital initiatives as required.
  • Work with Brand & Content Directors to build successful social media strategies for each station.
  • Consistently stay up-to-date and educated in the fast changing areas of web development, design, social media and content curation.
  • Work with Market Managers and Corporate Digital Team to select outside vendors. This includes, but is not limited to, streaming providers, loyalty programs, email blast tools, mobile apps, texting, web development, message boards, social tools, analytics and half off deals.
  • Communicate and work with vendors to establish quality solutions.
  • Assist in projects/design/strategy development as assigned.
  • Work with Market Managers and Account Executives on creating digital solutions for clients that meet client/manager expectations and deadlines.
  • Attend sales meetings as required.
  • Provide creative direction and design leadership to branding, marketing, promotional and sales projects. This includes, but is not limited to, station logos, billboards, indoor marketing, vehicle wraps, posters, t-shirts, signage, and print ads.
  • Provide creative direction and design leadership on digital initiatives such as each stations web site, app(s), mobile site(s), social media presence(s), etc. Understands and can articulate each stations' programming directions and philosophies.
  • Help provide creative solutions and quality execution to sales to help meet earnings goals.
  • Travel to other markets required on a routine or as needed basis. 

Job Overview

This position is responsible for overall management and quality control of all of Northern Minnesota’s digital efforts (Alexandria, Wadena, Brainerd, Bemidji). This includes, but is not limited to: station web sites, mobile web sites, mobile apps, texting, podcasting, streaming, web site content, email blasts, social media strategies, digital client initiatives, and digital sales initiatives.


  • Considerable knowledge of web development technologies, design software, mobile devices, social media platforms and web tools required.
  • Strong design background, strong attention to detail, interpersonal and communication skills required.
  • Experience working as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
  • Takes initiative but will follow direction when needed.
  • Ability to work on short deadlines and in pressure situations.
  • A clean driving record is required.  Driving record will be checked.

Compensation and Benefits

The annual base salary range for this position is $40,000- $50,000.
The above range represents the company’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding nearly 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

For more details and to apply, click here.