KARE 11, the TEGNA-owned NBC affiliate in Minneapolis-St. Paul, is looking for a Digital Executive Producer to join our team. The ideal candidate has great people skills and expert knowledge of digital and social media. This position requires a leader with a strong voice in daily editorial meetings and in the newsroom, championing accuracy, quality and audience experience on all digital platforms, especially our website. The Digital Executive Producer reports to the Director of Digital Content.
Responsibilities
- Coordinate and lead the digital team in daily content decisions, creation of original digital content and special projects
- Mentor the digital team and newsroom on best practices including SEO, story optimization, user-generated content, social media, etc.
- Lead live stream efforts through planning and delegation
- Assign tasks to digital team members
- Focus on accuracy and balance in digital articles and social content through copy editing and training of staff
- Hold regular check-ins with digital team
- Contribute to newsroom editorial meetings to help make editorial decisions based on social listening, digital data and live metrics
- Regularly monitor digital analytics, share findings, implement tactics for improvement
- Aggressively cover breaking news for digital/social platforms through breaking news alerts, live streams, social posts and web articles
- Participate in a weekend on-call rotation
Job Requirements:
- BA/BS in journalism, communications or related field
- 5+ years of professional experience with increased levels of responsibility, including team leadership
- Experience in writing, editing, SEO and content management systems
- Excellent copyediting skills
- Understanding the tenets of professional journalism
- Strong social media skills, including Facebook, Instagram, YouTube, Reddit
- Knowledge of digital metrics and data sources, and experience in making data-driven strategic or tactical decisions
- Organizational skills and the ability to work under constant time pressure deadlines
- Outstanding interpersonal, organizational, and time-management skills
- Travel: Rarely: less than 10%
- Work Environment Set: Office: normally performed in a typical interior/office environment
- Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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