KMSP-TV is looking for Digital Creative Lead position to maximize distribution and visibility of digital content across apps, newsletters, social media and OTT. This person will go beyond promoting content, and have a hand-on role in marketing, distribution and optimization of content as well as strategic planning for future major news events and FTS initiatives.
The person in this role will be a strong writer, a journalist at heart, with exceptional news judgement. He/she will be the chief author of our daily digital newsletter (as well as other station initiative newsletters, as needed) and execute a plan to increase email distribution.
The Digital Creative Lead will be the primary point of contact for digital marketing efforts on FOX Bet, Credible, Tubi, FOX Prime and local initiatives including partnerships with the Minnesota Vikings and University of Minnesota Athletics.
During major news events, this person will take our digital team’s content to the next level through influencer marketing, A/B testing, SEO analysis and search for additional distribution opportunities.
This person will be knowledgeable about digital metrics, able to analyze our impact, and identify what we are doing well and where we can grow. In addition, the person will stay ahead of the game in digital trends, technology, and innovations to lead FOX 9 to be #1 in the digital market.
This position would report into our News Content Manager but also work closely with the Digital Sales Manager and VP/Creative Services to help support digital sales efforts and promotional opportunities. When we need creative ideas to support digital sales revenue, this person will provide solutions to our clients. When we need audience specific promotion to drive viewership for local programming, this is the person who will provide non-traditional ideas to promote.
Qualifications:
- Graphics production
- Instagram fluency
- Experience with YouTube channel management
- AP Style, experienced writer
- Knowledge of trends and current/future landscape in OTT, content-based apps, streaming
- Ability to work in a fast-paced newsroom environment
- Willing to work a night and/or early morning shift
- 4 year degree or equivalent experience
- 3+ years of experience in digital journalism preferred
For more details and to apply, click here.
KMSP-TV is an equal opportunity employer.
