Digital and Social Media Coordinator

KBEM-FM in Minneapolis/St. Paul is seeking a Digital and Social Media Coordinator.


Under general supervision, plans and facilitates website, apps, digital, and social media for KBEM and MPS Voices, including email engagement and promotion of content and fundraising efforts. On-air or online, live, or recorded announcing is part of this position.

ESSENTIAL FUNCTIONS -- Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:

  • Researches, identifies, and develops new ways to deliver digital and social media using new media tools.
  • Manages KBEM and MPS Voices websites; coordinates with station stakeholders and schools regarding website content to align with KBEM, MPS Voices, and District brand and messaging.
  • Using Google Analytics and digital reporting tools, evaluate performance and extract actionable insight about the success of digital engagement and fundraising efforts (ROI’s, KPI’s, Conversion). Follow the trends of digital engagement, fundraising, marketing and advertising
  • Manages KBEM and MPS Voices social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and acts as a resource for social media efforts by staff, contractors, sponsors, and volunteers.
  • Works with KBEM and MPS Voices staff to conceptualize, plan, coordinate, and execute written, video, photography and digital components of the websites, apps and social media platforms.
  • Manages digital platforms with frequently updated content by curating, writing, designing and editing; repurpose and promote content across multiple channels including social media, email and website.
  • Coordinates pre-production and production planning activities; conducts field-based video production, operating video and audio equipment; transports and sets up lighting and audio equipment as required; plans and performs video post-production tasks which includes reviewing footage, making editorial decisions, and final editing.
  • Follows trends in social media and digital communications; suggests improvements.
  • In consultation with the KBEM and MPS Voices staff, identifies photo needs; produces and processes photos; and develops storage system for image library.
  • Recommends and executes tests and experiments with social media platforms and new features.
  • Exercises independent judgment within policy guidelines; analyzes issues and recommends solutions.
  • Demonstrates courteous and cooperative behavior when interacting with students, clients, visitors, and MPS staff; acts in a manner that promotes a harmonious and effective workplace environment.
  • Enthusiastically promotes the Superintendent’s goals and priorities in compliance with all policies and procedures.
  • Maintains absolute confidentiality of work-related issues, records and MPS information.
  • Other duties as assigned.


Education, Training and Experience Guidelines

Associate’s degree in communications, digital media, broadcast journalism or related field; AND two (2) years of experience in communications with significant emphasis on digital and web-related projects; OR an equivalent combination of education, training and experience as determined by Human Resources.

Knowledge of:

  • Professional audio & video production procedures, practices, techniques, and terminology.
  • Media production, communication, and dissemination techniques and methods.
  • Web technologies and concepts; search engines, landing page design and optimization, tools and trends.
  • Applicable policies, procedures and regulations covering public sector communications.
  • Production equipment operation including cameras, video cameras and recorders, audio recording equipment and post-production equipment
  • Materials, processes, equipment, methods, and techniques used in the production of video projects.
  • Basic computer graphic design techniques and software application packages.
  • Most current digital/online communications tools.

Skill in:

  • Operating and maintaining a variety of audio, camera, and video equipment.
  • Analyzing problems and developing effective solutions.
  • Creatively planning and translating abstract concepts into effective visual form.
  • Assessing and prioritizing multiple tasks, projects and demands.
  • Operating a personal computer using standard and specialized software.
  • Establishing and maintaining cooperative working relationships with co-workers, community groups, outside agencies, media representatives, and the public.
  • Effective verbal and written communication.


A valid Minnesota State Driver’s License may be required.


Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job is in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage.


Ÿ Bargaining Unit: AMP

Ÿ Grade: 53

Ÿ FLSA Status: Exempt

For more details and to apply, click here.