Communications Manager

Job Title:

Communications Manager

Department

Communications (710)

Supervisor:

President/General Manager 

Location:

Granite Falls (on-site)

Travel Required:

Minimal travel required

Education and Experience

HS Diploma

Degree in communications, journalism or public relations degree and/or

5-7 years of related communications experience

Position Type:

Full Time / Salaried

Physical Requirements

Prolonged periods of sitting at a desk or working at a computer or phone.

Must be able to lift up to 15 pounds at a time.

May be required to drive as needed for meetings.

Job Description

Role and Responsibilities

The Communications Manager is an effective written and well-spoken communicator and relationship builder with a passion for the mission of public media. They are responsible for brand management and leading the communications team that includes the Pioneer PBS website and social channels.  In addition to managing the department’s work product, they are also responsible for writing, editing, posting or photography as needed to ensure the team meets all deadlines. They will make regular presentations to an array of internal and external constituents and have strong presentation and data analysis skills.  They are also tasked with creating communication strategies and plans ensuring that messaging aligns with Pioneer PBS’s brand and fundraising goals. 

Functional Responsibilities include, but are not limited to:

Oversight and supervision of Communications Department Staff with respect to:

• Developing and implementing creative strategies to enhance brand awareness, member commitment, fundraising and grant opportunities.
• Implements annual, monthly and weekly  communications action plans which drive interest and visibility for membership, underwriting, grants and internal communications

• Creates content such as media releases, newsletters, speeches, blogs, social media posts, membership communications and internal communications in collaboration with the Pioneer PBS team
• Writing and distribution of media releases promoting local programs and station developments
• Website Content Management (Via BENTO CMS)
• E-Newsletter Creation and Contact Database Management
• Social Media Content Strategy/Creation/Management Leading interviews of staff, members, community leaders and behind the scenes content
• Graphic Design Oversight (Membership, Online, Productions, Logos and Other Projects)
• Management of Online Video Portal, video organization and upload (YouTube, PBS Media Manager, Facebook and other social media platforms)
• Management of Livestream of 5 channels.
• Monitors communication campaigns, analyzing effectiveness and providing strategic feedback
• Oversees Website Analytics (Weekly Reports to Management & Production Teams)
• Oversees Social Media Analytics
• Manages Google Adwords “Search” Ad Management
• Tracking of Domain registrations and protection of brand external and internal. Scheduling, writing copy and managing external communications in collaboration with station leadership including bi-monthly publication of the Pioneer Preview Guide.
• Public Speaking and Public Relations as one of the key faces of Pioneer PBS. Maintains organization-wide adherence to Pioneer PBS brand guidelines
• Working cooperatively with representatives of all Pioneer departments to advance Pioneer’s mission
• Compliance with all Pioneer PBS policies, grant or funder guidelines, FCC Guidelines and State and Federal Laws. Serves as a leader on the Management Team to ensure smooth operation and employee retention within all departments. Behaves as a role model for other employees in the organization.

Qualifications and Education Requirements 

This position is required to tell Pioneer PBS’s story and convince others to support the organization financially. The Communications Manager will have a bachelor’s degree in journalism, communications, public relations, marketing or related fields and/or have a demonstrated understanding of external and internal communications and branding as well progressive success in messaging. The Communications Manager will be expected to be one of the key public faces of Pioneer PBS.  The Communications Manager must have project management and organizational abilities to handle multiple projects simultaneously. Excellent ability to track and analyze data and formulate trends and inspire changing direction when necessary.

Preferred Skills

Creativity and strategic thinking in developing compelling messaging.  Strong supervisory and leadership skills. Professionalism, ethical judgment and collaborative mindset.  Excellent verbal and written communication skills. Excellent interpersonal and relationship building skills. Willingness to gain thorough understanding of state and federal grant requirements. Excellent time management skills with a proven ability to meet deadlines. Strong analytical and problem-solving skills. Ability to prioritize tasks and to delegate when appropriate. Proficient with Microsoft Office Suite or other organizational software as needed to do the work.