Pavek Museum is seeking a Communications Manager.
Pavek Museum
The mission of Pavek Museum is to share how pioneers in electronic communications created enormous impacts on the evolution of society, to inspire in people a passion to make contributions to our quality of life through science and the communication arts, & to preserve the rich mosaic of the development of electronic communications through a historically significant, permanent, and living repository. We have over 12,000 square feet of antique radios, televisions, and broadcast equipment. The bulk of our inventory is the original Joe Pavek Collection, but we've added a lot more over the years since we opened in 1988.
Job Purpose
The Communications Manager is responsible for the development and execution of marketing and communications strategies for the organization. The position creates and oversees the implementation of a comprehensive and strategic approach to communications and promotion in media and public relations, marketing, advertising, email and social media, and fundraising campaigns. The Communications Manager will report directly to the Executive Director and work closely with the Development Manager.
Primary Duties and Responsibilities
The Communications Manager will perform the following duties:
Public Relations
• Perform public relations activities, such as story idea generation, soliciting media coverage, and working with media and public relations figures to promote the Museum.
• Write and disseminate all press releases, media alerts, and informational documents.
• Serve as the main point of contact for all media and address media requests.
• Track media coverage and work to expand and build meaningful relationships with media.
• Research and implement media coverage and industry trends to generate coverage.
• Represent the Pavek Museum at industry events and trade shows, as requested.
Brand Management and Marketing Collateral Creation
• Develop brand and work cross-departmentally to ensure brand consistency and information accuracy across all platforms and materials for publications, website, and media.
• Responsible for brand representation in web presence and external communications.
• Design and create digital and print collateral for programs, exhibits, fundraising, events, and campaigns across museum activities: monthly newsletter and annual report, brochures, flyers, banners, infographics, exhibit signage, fundraising campaigns, membership renewals, etc.
• Create graphics and document designs for marketing collateral as needed
Digital Communications
• Develop and coordinate the communication calendar for the Pavek Museum.
• Create email campaigns, including monthly e-newsletter.
• Oversee email lists, segmentation, and content development.
• Manage general Pavek Museum email accounts and funnel inquiries to appropriate staff. • Analyze email metrics, sharing results and adjust strategies based on outcomes.
• Create and update content for the Pavek Museum website, collaborating with staff.
• Use assessment tools such as Google Analytics to analyze website performance and identify improvements in user experience.
Development Communications
• Work with Development Manager to create and write donor appeals, stewardship reports, annual stewardship letter, event copy, and other donor communications.
• Create thoughtful, educational content to ensure current and prospective donors are informed and engaged with our work.
• Prepare and implement donor/funder stewardship communications and strategies.
• Enhance stewardship of donor communications by creating follow-up content and communication campaigns for donors.
• Identify and execute digital opportunities, generate content, and foster engagement across all digital media platforms that inspires users to donate or volunteer.
• Identify and execute digital opportunities to inspire our community to donate and/or fundraise on behalf of the Museum.
Social Media
• Manage existing social media platforms and identify new opportunities to remain current
with trends and best practices.
• Create content for a compelling content calendar and campaigns that reflect the Pavek
Museum mission and improve audience and traffic growth.
• Lead social media strategies that ensures all content aligns with our mission and vision.
• Use content management platform to schedule content and manage engagement/analytics.
• Manage ad campaigns and digital fundraising strategies.
Gift Shop
• Manage the design, merchandising, and stock of the Pavek Museum Gift Shop.
• Generate new ideas for and seek/design new products to be carried in the Gift Shop.
• Manage online sales platforms for gift shop merchandise sales.
General Duties
• Work in cross-functional teams to manage marketing campaigns from planning to execution and delivery, clearly communicating about project/campaign life cycle.
• Manages different vendors and consultants to achieve marketing goals.
• Create reports on effectiveness of marketing strategies (emails, social media strategies, ads, etc.) for campaigns and make recommendations to improve effectiveness.
• Monitor budget, progress, and roadblocks of projects and work effectively to meet deadlines.
• Perform other responsibilities as assigned by the Executive Director.
Preferred Qualifications
• 2+ years of experience in marketing, communications, or related field (3-5 years preferred)
• Bachelor’s Degree; Master’s Degree preferred.
• Knowledge in Adobe Creative Suite, Hootsuite, Microsoft Office Suite.
• Skilled and fluent in social media platforms and public relations methods.
• Photography and graphic design skills are a plus.
• Strong writing, editing, and interpersonal skills.
• Excellent written, verbal, and electronic communication skills and ability to communicate complex information clearly to a range of audiences.
• Excellent organizational skills with demonstrated ability to handle multiple assignments or projects simultaneously while paying attention to details and responding to deadlines.
• Ability to work effectively on a one-to-one basis and within a collaborative team environment.
• Demonstrated ability to think strategically and creatively.
• Professional attitude, appearance, and ability to warmly engage a wide variety of people. • Experience in museums is a plus.
Job-Type: Full-time
Salary: $50,000 - $60,000 depending on qualifications
Experience: Communications/Marketing: 2 years (3-5 preferred)
Benefits
• 401(k)
• Dental insurance
• Health insurance
• Vision Insurance
• Paid time off
Schedule: Tuesday-Saturday
Education: Bachelor's (Master's preferred)
Willingness to travel: Up to 25% as needed
Work location: Pavek Museum, St. Louis Park.
For more details and to apply, click here.
Applications can be addressed to Gwendolen Nystrom at: jobs@pavekmuseum.org
Pavek Museum is an equal opportunity employer.
