Helmsley Charitable Trust

Campaign Dates

December 16, 2020 - December 3, 2021


Campaign Purpose

The :30 spot encourages listeners and viewers to wash hands, maintain distance and wear a mask. It's for now, not forever.


Traffic Instructions

TV: We ask that the :30 TV Spot run 10 times per week, Monday-Sunday, 5am-Midnight. Spot should be played at 100% (one spot).

Radio: We ask that the :30 Radio Spot run 14 times per week, Monday-Sunday, 5am-Midnight. Spot should be played at 100% (one spot).


Radio Spot
30 sec "It's For Now, Not Forever" (English)




TV Spot
:30 sec "It's For Now, Not Forever"